PV Puvvada, CEO of NetImpact Strategies and a six-time Wash100 Award winner, recently spoke with ExecutiveBiz for the publication’s latest Executive Spotlight interview.
Previously, Puvvada spoke with ExecutiveBiz back in March 2021 about assuming the CEO role with NetImpact, the company’s winning culture and market strategy as well as its digital transformation capabilities and more.
In his latest Executive Spotlight with the leading publication, Puvvada detailed the success that NetImpact’s digital transformation services have had for federal agencies over the past year. In addition, he also spoke about the company's DX360 solutions platform, recent certifications and software capability updates as well as its work on the First Virtual Education Center with DHS and PV's growth strategy for 2022.
“This is an exciting journey that we’re taking, especially for a company of our size and in our category. We have seen a tremendous response from our customers and this overall approach is about offering a full spectrum of capabilities. We want to focus around the best-in-class, disrupting the market and distinguishing ourselves in the sector and within our own culture.”
You can read the full Executive Spotlight interview with PV Puvvada below:
ExecutiveBiz: When we last spoke back in March, we discussed taking a holistic approach to digital transformation services for federal agencies. How has that approach led to success for your customers and improved the integration of significant and advanced technology platforms?
“One of the things about the holistic approach to digital transformation from the federal agency client's perspective is that in terms of where they need to go and they’re going to modernize their organization and use the technology available, NetImpact’s holistic approach consists of strategy that doesn’t look at it just from the technology side.
It’s about strategy, culture and then technology along with the platforms underlying the system, and then at the end of the day, it comes back to data. We want a lot of maturity around how agencies gain access to their data and how they use that data for their decision making process. We wanted to build such a framework and a series of solutions for the federal government.
That’s where the DX360 solution strategy comes into play, which is overarching for how you bring it all together. We’ve been able to be in each of those buckets and build the best and deliver the best-in-class solutions from best practices.
That goes all the way to practicality solutions in strategy consulting in technology platforms we’re building as well as the other standard products and culture, especially as it relates to organizational change management and how to enable that culture of change, which is constant.
Data isn’t about having just the single source of proof in your information. The trick is about how you assemble that single source of information. How do you keep it updated? How do you keep it accessible? How do you keep it actionable and leverage AI and machine learning to give more predictive and cognitive tools?
We have figured this out very quickly because of the strength of NetImpact’s ability to build these next generation additional transformation holistic approaches. From a customer's perspective, I think what they're looking for is that they don't want digital transformation that just brings in technology and new tools.
They mainly want the solutions that transform their operations and achieve mission outcomes. I think that's what we have seen with our customers. They need to get the mission fast, and they need specific operational approaches to transform and have their holistic picture that we're delivering to our customers that allows us to bring it all together.
In these markets, we’re good at combining the strategy with the technology at good companies in a way that is cohesive and that’s aligned with transforming client operation and accelerating mission outcomes.
We understand the mission that our customers are living in every day. We’re taking the strategy technology data on culture, all integrated in the context of the mission, which is a key part of all of this.
After that, technology just becomes a tool. It’s up to you if the company will have a rhythm about how to stay current and not lose the relevancy and agility in the market to become a next generation digital transformation company.”
ExecutiveBiz: More recently, NetImpact announced its ITAM Product Line Certification as well as Now Platform Workflow Badge. Congrats! What can you tell us about the impact those certifications will have on NetImpact’s DX360 Solution strategies and advanced software capabilities for your customers mission needs?
“In the big picture sense of things, we’re focused on working with the world’s best in ability and their skills sets. We want to work with the most knowledgeable and ServiceNow just happens to be the top part of that and we’re a ServiceNow elite partner, which is very distinguishing.
If you look at a lot of partners that have different designations to receive an elite status, it’s really hard to accomplish that credential and only a handful of companies in the entire market that can say that. The bar is so high and what we’re doing with these additional capabilities is putting distance between us and our competitors as well as the rest of the market.
For example, we are the first to have an ITAM Product Line Certification with our core focus being the federal market. There are global partners that serve the federal market that may have this product plan certification, but we're the first pure play federal organization company to achieve this status.
In addition to that, we received the Full Platform Workflow Badge to access that APP engine and you receive a wide range of capabilities that we’re also been able to build within a short amount of time. The other thing that is happening is we’re building on top of these multi-cloud platforms and with Service Now, we’re building our own software apps and integration and automation software.
By the end of this month, NetImpact will be the largest independent software vendor federal software by number of software products that are released in ServiceNow and ecosystem stores in the market. We are aggressively investing to ensure we have the best capabilities for our client base. We’ve grown very quickly into a highly agile and focused company to help our customers become mission fast and maximize the investments they’re making in the federal landscape.
Our competitors have the same type of cloud-platform services, but any user can build stronger capabilities and workflows. NetImpact is differentiating itself so we’re unlocking and solving common problems by building new software for very small costs compared to users building it for themselves.
As we’re accomplishing that, we are creating this uniqueness and disruption in the market. We’re investing in our advanced software capabilities, which is all about taking advantage of the software platform that our client has already invested in and extending that to meet your immediate needs and mission needs met as efficiently as possible. That’s our strategy and we want to drive that success across all platforms.”
ExecutiveBiz: With the major technological shifts happening in the medical field, how has NetImpact’s recent work with DHS, the First Virtual Education Center as well as the recent Ektropy contract for software solutions, helped to provide greater collaboration and development to improve healthcare services that other federal agencies could use as a template to improve?
“It's extremely important that we continue to continue working with federal health agencies within defense and other similar health agencies as well. For example, the Virtual Education Center is a highly innovative solution that we want curated approved medical content that will be available to 9.7 million patients without needing to get onto a different system to access their information.
For example, the DHS Genesis Patient portal features personalized and vetted medical information that addresses the significant questions and concerns that patients may have. It’s about putting patient education into the hands of patients.
This program addresses that in a comprehensive way as well as getting the customer in what’s called, ‘Ready-Lean-Reliable.’ They have this rich virtual expert experience that creates a new source of truth and it does allow a patient to take their education into their own hands and use authentic approved information as opposed to just browsing through the internet.
We collected a commercial offering that brought tens of thousands of authenticated sources to the table, which will be a tremendous help to bring new technology and enable patients to get the knowledge they need but also improve their overall wellness. We think that has a lot of applicability to other organizations as well.
These are the basic templates to improve healthcare services and is a collaborative tool in terms of entropy and what we’ve been able to do is being able to demonstrate the power of agile development in how you have a professional approach to enable collaboration across the entire organization while still being able to manage as a government agency.”
ExecutiveBiz: With the new year underway, what are your goals and expectations for NetImpact’s growth in 2022? How will you continue to differentiate the company in the federal sector and drive new capabilities for the federal workforce and your customers?
“I think we have had an exciting 2021. We have done an excellent job not only growing our organization. Our employee base grew by more than 30 to 25 percent in a very tough environment to hire. We have had growth and we have even more ambitious plans in 2022.
At the core of our company strategy is about differentiating ourselves from the rest of the market, but we’re not just stopping there. Everything that we do from within the organization as well is key to our success, including internal operations or client facing. We’re differentiating ourselves in everything we do. It can be a small or a significant adjustment, but it’s at the core and is our focus in everything we’re doing in the market.
The disruption we create is about doing things in a different way that could create a paradigm shift for our market. One of the things that we do is strategy consulting in how we approach our organizational change management, which is a key determinant to any successful project.
As we’ve discussed, we’re not just using our people, but automation to give power of that change management to the client instead of using an expensive consulting arrangement. At the end of the day, we’re an independent software vendor, we just happened to build on top of the software platforms that are already in the government’s infrastructure.
This is an exciting journey that we’re taking, especially for a company of our size and in our category. We have seen a tremendous response from our customers and this overall approach is about offering a full spectrum of capabilities. We want to focus around the best-in-class, disrupting the market and distinguishing ourselves in the sector and within our own culture.”
